User Research & Data
Go to Market Strategy
Visual Design UI
User Experience UX
Delight Savings required a complete website & Mobile redesign to position themselves as an edgy, smart and aspiring brand with a website that sets them apart from competitors in the sector.
We faced the challenge of changing an immensely content-heavy website into a minimal and engaging platform. We were able to achieve this balance with the use of bold shades and illustrations interlaced with user-friendly content.
We used a combination of traditional and modern typography elements. A neat, sharp and bold font forms the base of the logo unit, which has been modified to look like a steady upward graph to symbolize financial growth.
With the ability to create prototypes across different screen sizes and devices, we are able to validate hypotheses prior to creative design and build.