Adobe Suite

 

Sketch 

 

DX

Atomic

Positioning

User  Research & Data

Go to Market Strategy

Branding

Visual Design UI

User Experience UX 

Illustration

TOOLS

STRATEGY

DELIVERY

N

O

1

Design Awards

184

Client

HAPPINESS PLANNER

Califonia

Location

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Happy Planner is innovative self-improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.

COLOR

#E2632C

#FEDF51

#1ca4fd

FONT

Font & Logo emotions

Typography

A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.

02

Lato Light

Regular 

Medium

ICONS

BRANDING

LOGO

Illustrations

Evocative illustrations were created to symbolize the various attributes and features

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