Adobe Suite

 

Sketch 

 

DX

Atomic

Positioning

User  Research & Data

Go to Market Strategy

Branding

Visual Design UI

User Experience UX 

Illustration

TOOLS

STRATEGY

DELIVERY

N

O

1

Design Awards

184

Client

HAPPINESS PLANNER

Califonia

Location

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Happy Planner is innovative self-improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.

COLOR

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FONT

Font & Logo emotions

Typography

A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.

02

Lato Light

Regular 

Medium

ICONS

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BRANDING

LOGO

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Illustrations

Evocative illustrations were created to symbolize the various attributes and features

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