EME

Client

N

O

202

New York

Location

Adobe Suite

 

Sketch 

 

Basecamp

 

XD

Amplitude

Branding

 

Visual Design UI

User Experience UX 

Positioning

User  Research & Data

Go to Market Strategy

STRATEGY

TOOLS

DELIVERY

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An authentic rebrand and attracting a new audience.

USER FLOW

The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.

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COLOR

The primary typeface for paragraphs and long-form content.

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FONT

Typography

San Goth

Lato Light

02

Regular 

Medium

ICONS

BRANDING

LOGO

New Technology

Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.

With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.

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One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.

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