EME
Client
N
O
202
New York
Location
Adobe Suite
Sketch
Basecamp
XD
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Amplitude
Branding
Visual Design UI
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User Experience UX
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Positioning
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User Research & Data
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Go to Market Strategy
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STRATEGY
TOOLS
DELIVERY
An authentic rebrand and attracting a new audience.
USER FLOW
The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.
09OPI
UH08
09OP
034LK
COLOR
The primary typeface for paragraphs and long-form content.
#F0376C
#442565
#663898
#9C7FBA
#0E3E9B
#071F4E
#9BCB6C
FONT
Typography
San Goth
Lato Light
02
Regular
Medium
ICONS
BRANDING
LOGO
New Technology
Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.
With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.
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One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.
