DELIVERY

TOOLS

STRATEGY

Positioning

User  Research & Data

Go to Market Strategy

Branding

 

Visual Design UI

User Experience UX 

Development 

Adobe Suite

 

Sketch 

 

Basecamp

Shopify

Client

N

O

145

LIVE INO

Location

New York

Built a custom web solution and fresh new visual identity to help the brand reach new heights.

arrow.png

COLOR

#111EA4

#414141

#F0EFFE

FONT

Medium

Medium

02

02

Tahoma

Regular 

Regular 

Medium

Regular 

03

03

04

05

abcdefghijklmnopqrstuvwxyz

ICONOGRAPHIC

With the ability to create prototypes across different screen sizes and devices, we are able to validate hypotheses prior to creative design and build

BRANDING

Although the target user-group is assumed to be technically-savvy, I still wanted the app to be something they could pick up and use immediately. Therefore, the user-interface leans heavily on established conventions that the users will already be extremely familiar with; swiping list items for extra options, recognizable chat dialogue, Google-style maps, and location-information.

The key element of the user-experience was to create a frictionless feeling of gliding through the content. Smooth, logical page transitions gave the appearance of forward-motion, and once into an article page, subsequent content was perpetually pre-loaded so the user never has to take a backward step into the listings.

USERFLOW

I focused on improving the navigation experience and the platform's usability to maximize the user experience.

Next

This site was designed with the
.com
website builder. Create your website today.
Start Now