CRYPRO PREDICTED

Client

188

Design Awards

3

N

O

DELIVERY

STRATEGY

TOOLS

Branding

Visual Design UI

User Experience UX 

Illustration

Positioning

User  Research & Data

Go to Market Strategy

Adobe Suite

 

Sketch 

 

Protopie

 

Telegram

Asana

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Location

New York

CRYPRO PREDICTED

I partnered with crypto Predicted to redesign their website and bring their digital presence inline with their new brand and mission to “fuel a journey of discovery across time to enable solutions for a brighter future into crypto trading prediction.”

USER FLOW

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Information architecture

I rehauled the information architecture and navigation of the site, making it easier for users to plan their trades. We determined and later validated our findings with motivation-driven personas, sorting and user testing.

COLOR

#77E8CA

#111EA4

FONT

Used sparingly for high-impact, branded messaging

Typography

The primary typeface for paragraphs and long-form content.

02

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Regular 

Medium

ICONS

Through clean, compelling visual design and thoughtful components, we brought the Crypto Predicted's new brand into the digital space for thousands to enjoy.

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BRANDING

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Simplifying Access to Resources

We completely re-thought user journeys for membership and, as illustrated here, learning resources. Our work centered on emphasizing topics that mattered to educators and using intelligent components to make resources findable and engaging.

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Contrast

Accessible design patterns and minimum contrast compliance.

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Systems that Scale

Designed a flexible component system that can scale at the pace of content growth, and ensured that the foundation of data used to create the site will accommodate other applications in the future.

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