CRYPRO PREDICTED
Client
188
Design Awards
3
N
O
DELIVERY
STRATEGY
TOOLS
Branding
​
Visual Design UI
​
User Experience UX
​
Illustration
​
​
Positioning
​
User Research & Data
​
Go to Market Strategy
​
Adobe Suite
Sketch
Protopie
Telegram
​
Asana
Location
New York
CRYPRO PREDICTED
I partnered with crypto Predicted to redesign their website and bring their digital presence inline with their new brand and mission to “fuel a journey of discovery across time to enable solutions for a brighter future into crypto trading prediction.”
USER FLOW
Information architecture
I rehauled the information architecture and navigation of the site, making it easier for users to plan their trades. We determined and later validated our findings with motivation-driven personas, sorting and user testing.
COLOR
#77E8CA
#111EA4
FONT
Used sparingly for high-impact, branded messaging
Typography
The primary typeface for paragraphs and long-form content.
02
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Regular
Medium
ICONS
Through clean, compelling visual design and thoughtful components, we brought the Crypto Predicted's new brand into the digital space for thousands to enjoy.
BRANDING
Simplifying Access to Resources
We completely re-thought user journeys for membership and, as illustrated here, learning resources. Our work centered on emphasizing topics that mattered to educators and using intelligent components to make resources findable and engaging.
Contrast
Accessible design patterns and minimum contrast compliance.
Systems that Scale
Designed a flexible component system that can scale at the pace of content growth, and ensured that the foundation of data used to create the site will accommodate other applications in the future.
