Adobe Suite
Sketch
DX
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Atomic
Positioning
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User Research & Data
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Go to Market Strategy
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Branding
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Visual Design UI
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User Experience UX
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Illustration
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TOOLS
STRATEGY
DELIVERY
N
O
1
Design Awards
184
Client
HAPPINESS PLANNER
Califonia
Location
Happy Planner is an innovative self improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.
COLOR
#E2632C
#FEDF51
#1ca4fd
FONT
Font & Logo emotions
A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.
Typography
02
Lato Light
Regular
Medium
ICONS
BRANDING
LOGO
Illustrations
Evocative illustrations were created to symbolise the various attributes and features
