![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
Adobe Suite
Sketch
DX
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Atomic
Positioning
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User Research & Data
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Go to Market Strategy
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Branding
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Visual Design UI
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User Experience UX
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Illustration
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TOOLS
STRATEGY
DELIVERY
N
O
1
Design Awards
184
Client
HAPPINESS PLANNER
Califonia
Location
![h-17.png](https://static.wixstatic.com/media/5f7f86_42a52026e8e44550a698a067d3454f59~mv2.png/v1/crop/x_0,y_0,w_923,h_663/fill/w_308,h_221,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/h-17.png)
Happy Planner is an innovative self improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.
![h-2.png](https://static.wixstatic.com/media/5f7f86_353ca9a0a13b41bcb2e9dd2fadc28791~mv2.png/v1/crop/x_74,y_107,w_347,h_300/fill/w_126,h_109,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-2.png)
COLOR
#E2632C
#FEDF51
#1ca4fd
FONT
Font & Logo emotions
A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.
Typography
02
Lato Light
Regular
Medium
ICONS
![h-5.png](https://static.wixstatic.com/media/5f7f86_7c28b87f77aa413f8dd9fe1d5e7b231c~mv2.png/v1/fill/w_39,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-5.png)
![h-6.png](https://static.wixstatic.com/media/5f7f86_27675aa325d549f8aeccdb6e203ef153~mv2.png/v1/fill/w_29,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-6.png)
![h-7.png](https://static.wixstatic.com/media/5f7f86_c81b6c63c7f74128899016a013a3d619~mv2.png/v1/fill/w_28,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-7.png)
![h-13.png](https://static.wixstatic.com/media/5f7f86_829bd971d0304873a80395b0dbaa4d6a~mv2.png/v1/fill/w_44,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-13.png)
![h-12.png](https://static.wixstatic.com/media/5f7f86_dcd854f92d4049b99fcad6bcd6f1caf0~mv2.png/v1/fill/w_42,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-12.png)
![h-14.png](https://static.wixstatic.com/media/5f7f86_50f8e6d2ca6943c0a2d74a2532ba9866~mv2.png/v1/fill/w_61,h_37,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-14.png)
![h-11.png](https://static.wixstatic.com/media/5f7f86_af5a8153250547c7b02666d54d559c84~mv2.png/v1/fill/w_56,h_44,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-11.png)
BRANDING
LOGO
![h-2.png](https://static.wixstatic.com/media/5f7f86_353ca9a0a13b41bcb2e9dd2fadc28791~mv2.png/v1/fill/w_130,h_130,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/h-2.png)
![h-3.png](https://static.wixstatic.com/media/5f7f86_8d896a34abe04b04be752ec669cdddbd~mv2.png/v1/crop/x_0,y_0,w_920,h_1853/fill/w_67,h_134,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-3.png)
![h-17.png](https://static.wixstatic.com/media/5f7f86_42a52026e8e44550a698a067d3454f59~mv2.png/v1/fill/w_77,h_181,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-17.png)
![h-18.png](https://static.wixstatic.com/media/5f7f86_0320f3cb832147e89e081b821efabbf8~mv2.png/v1/fill/w_77,h_181,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-18.png)
Illustrations
Evocative illustrations were created to symbolise the various attributes and features
![h-24.png](https://static.wixstatic.com/media/5f7f86_63fcbb3da446407c8db8c86fc47c0a8e~mv2.png/v1/fill/w_78,h_183,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-24.png)
![h-20.png](https://static.wixstatic.com/media/5f7f86_74f0bce7c4d04dd9a92b3d5e9a9f63f6~mv2.png/v1/fill/w_77,h_181,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-20.png)
![h-15.png](https://static.wixstatic.com/media/5f7f86_0044b1b20b03449f81d5e2a2669acfe9~mv2.png/v1/fill/w_77,h_181,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-15.png)
![h-22.png](https://static.wixstatic.com/media/5f7f86_58d6b1391c754565bfcdee2f51e1d416~mv2.png/v1/fill/w_104,h_104,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/h-22.png)