User Research & Data
Go to Market Strategy
Visual Design UI
User Experience UX
Happy Planner is an innovative self improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.
Font & Logo emotions
A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.
Evocative illustrations were created to symbolise the various attributes and features