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Adobe Suite

 

Sketch 

 

DX

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Atomic

Positioning

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User  Research & Data

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Go to Market Strategy

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Branding

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Visual Design UI

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User Experience UX 

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Illustration

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TOOLS

STRATEGY

DELIVERY

N

O

1

Design Awards

184

Client

HAPPINESS PLANNER

Califonia

Location

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Happy Planner is an innovative self improvement focused company that provides affordable and world-class self-improvement products. They needed a complete rebranding to position themselves as a modern and sophisticated company, with a logo that showcases them as a trustworthy brand.

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COLOR

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FONT

Font & Logo emotions

A light typeface is chosen for Happy to depict the feeling of lightness in your eyes when you are using their products, a subtle and soft color is chosen for the logo to bring out emotions of calm and ease. The horizontal ')' has been strategically designed to symbolize a happy position. It also represents the brand’s twist on traditional concepts and innovation in products.

Typography

02

Lato Light

Regular 

Medium

ICONS

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BRANDING

LOGO

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Illustrations

Evocative illustrations were created to symbolise the various attributes and features

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