Client

N

O

PHARMATIVE

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DELIVERY

TOOLS

STRATEGY

Positioning

User  Research & Data

Go to Market Strategy

Branding

 

Visual Design UI

User Experience UX 

Editorial Design

Adobe Suite

 

Sketch 

 

Slack

Invision

Marvel

Location

Califonia

172

The web design for this highly efficient brand was challenging as the threat of pharma mis-representation in today’s world is a serious one and it required a suited interface design.

USER FLOW

Branding research determined that evolving their brand identity, rather than completely changing its name, was the optimal decision. Among the other changes were their logo, tag-lines, brand colors, typography, overall art direction and digital. ‍

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COLOR

#E2632C

#FEDF51

#1ca4fd

FONT

Medium

Regular 

Proxima Nova

02

ICONS

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The iconography and visual language designed for the features were two-pronged - direct and emotive. This leads us the benefit of a visual representation of features and feelings both.

BRANDING

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Brand illustrations

The brand needed detailed illustrations for their website which could break down complex processes into simple steps. These illustrations were designed to keep an authoritative and sharp visual language.

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