User Research & Data
Go to Market Strategy
Visual Design UI
User Experience UX
The web design for this highly efficient brand was challenging as the threat of pharma mis-representation in today’s world is a serious one and it required a suited interface design.
Branding research determined that evolving their brand identity, rather than completely changing its name, was the optimal decision. Among the other changes were their logo, tag-lines, brand colors, typography, overall art direction and digital.
The iconography and visual language designed for the features were two-pronged - direct and emotive. This leads us the benefit of a visual representation of features and feelings both.
The brand needed detailed illustrations for their website which could break down complex processes into simple steps. These illustrations were designed to keep an authoritative and sharp visual language.