EME

Client

N

O

202

New York

Location

Adobe Suite

 

Sketch 

 

Basecamp

 

XD

Amplitude

Branding

 

Visual Design UI

User Experience UX 

Positioning

User  Research & Data

Go to Market Strategy

STRATEGY

TOOLS

DELIVERY

Screen Shot 2019-09-07 at 8.26.07 PM.png

An authentic rebrand and attracting a new audience.

USER FLOW

fd.jpg

The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.

COLOR

The primary typeface for paragraphs and long-form content.

#F0376C

#442565

#663898

#9C7FBA

#0E3E9B

#071F4E

#9BCB6C

FONT

Typography

San Goth

Lato Light

02

Regular 

Medium

ICONS

e-14.png
e-4.png
e-11.png
e-5.png
e-9.png
e-7.png
e-12.png
e-3.png
e-6.png
e-10.png
e-8.png
e-1.png

BRANDING

LOGO

e-23.png

New Technology

Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.

e-30.png
e-24.png
e-32.png
e-30.png
e-31.png

With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.

e-21.png
e-19.png
e-18.png
e-20.png

Online - smile signal sent

Smile or text option 

Smile activated

Smile signal just sent 

e-22.png

One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.

e-16.png
e-25.png