Visual Design UI
User Experience UX
User Research & Data
Go to Market Strategy
An authentic rebrand and attracting a new audience.
The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.
The primary typeface for paragraphs and long-form content.
Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.
With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.
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One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.