![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
![arrow_two.png](https://static.wixstatic.com/media/5f7f86_e343a342392a487788f9787324468800~mv2.png/v1/fill/w_45,h_8,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/arrow_two.png)
EME
Client
N
O
202
New York
Location
Adobe Suite
Sketch
Basecamp
XD
​
Amplitude
Branding
Visual Design UI
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User Experience UX
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​
​
​
Positioning
​
User Research & Data
​
Go to Market Strategy
​
STRATEGY
TOOLS
DELIVERY
![Screen Shot 2019-09-07 at 8.26.07 PM.png](https://static.wixstatic.com/media/5f7f86_f87cc05e47d543c1b6d134cc591b9479~mv2.png/v1/fill/w_589,h_898,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202019-09-07%20at%208_26_07%20PM.png)
An authentic rebrand and attracting a new audience.
USER FLOW
![fd.jpg](https://static.wixstatic.com/media/5f7f86_7d5661a354ea4129a8a360d4ca8d8f94~mv2.jpg/v1/fill/w_149,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/fd.jpg)
The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.
COLOR
The primary typeface for paragraphs and long-form content.
#F0376C
#442565
#663898
#9C7FBA
#0E3E9B
#071F4E
#9BCB6C
FONT
Typography
San Goth
Lato Light
02
Regular
Medium
ICONS
![e-14.png](https://static.wixstatic.com/media/5f7f86_6576e2b8f9534f1abc4d02ada465cc12~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-14.png)
![e-4.png](https://static.wixstatic.com/media/5f7f86_d38fd75acec6461dbdc006588338e4a3~mv2.png/v1/fill/w_58,h_58,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-4.png)
![e-11.png](https://static.wixstatic.com/media/5f7f86_4d2822a88d20430fa37825f13f822072~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-11.png)
![e-5.png](https://static.wixstatic.com/media/5f7f86_f6ae3fc69abf45eaaff73bb3048cf7b5~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-5.png)
![e-9.png](https://static.wixstatic.com/media/5f7f86_6c1560f216544ddb837bdcda16288e2f~mv2.png/v1/fill/w_26,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-9.png)
![e-7.png](https://static.wixstatic.com/media/5f7f86_1fd745e0f51044f9806f2c54be95890c~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-7.png)
![e-12.png](https://static.wixstatic.com/media/5f7f86_9e5cd031fe5944bca83d5bfb21fa6338~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-12.png)
![e-3.png](https://static.wixstatic.com/media/5f7f86_5b53cc2a13f74d5eb8988fbccf023c3b~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-3.png)
![e-6.png](https://static.wixstatic.com/media/5f7f86_9d933c30f8914329877d84141ef2ec1a~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-6.png)
![e-10.png](https://static.wixstatic.com/media/5f7f86_d06a12617dc94a49aa7c75b98e304264~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-10.png)
![e-8.png](https://static.wixstatic.com/media/5f7f86_715821ad758f4a6bba61dcbff11e3996~mv2.png/v1/fill/w_37,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-8.png)
![e-1.png](https://static.wixstatic.com/media/5f7f86_131a644efe2341a0b72762ce7b0dae44~mv2.png/v1/fill/w_39,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/e-1.png)
BRANDING
LOGO
![e-23.png](https://static.wixstatic.com/media/5f7f86_e5dba44e67c84b9a97534c268af57b05~mv2.png/v1/fill/w_74,h_150,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-23.png)
New Technology
Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.
![e-31.png](https://static.wixstatic.com/media/5f7f86_7b34462d8551414e8d7d8e76d1370840~mv2.png/v1/crop/x_0,y_0,w_920,h_1848/fill/w_75,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-31.png)
![e-30.png](https://static.wixstatic.com/media/5f7f86_f43eb79a98054cc9a43bf410785095b7~mv2.png/v1/fill/w_75,h_152,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-30.png)
![336947621.jpg](https://static.wixstatic.com/media/5f7f86_b2c7e82c1507474ca662d2e875d95bbf~mv2.jpg/v1/crop/x_0,y_7,w_1050,h_145/fill/w_90,h_12,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/336947621.jpg)
![336947620.jpg](https://static.wixstatic.com/media/5f7f86_e5e22794ee5c47ad9f822167316eada9~mv2.jpg/v1/crop/x_0,y_0,w_1122,h_156/fill/w_91,h_13,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/336947620.jpg)
![e-24.png](https://static.wixstatic.com/media/5f7f86_8281d1d356a94472aece25ad70e7a774~mv2.png/v1/fill/w_78,h_157,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-24.png)
![e-26.png](https://static.wixstatic.com/media/5f7f86_4bf90d5b049345be920aa82af6b552b5~mv2.png/v1/crop/x_0,y_6,w_917,h_1848/fill/w_75,h_151,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-26.png)
![e-32.png](https://static.wixstatic.com/media/5f7f86_794d84e0f4634ccab96e3c2bc2e947b5~mv2.png/v1/fill/w_75,h_170,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-32.png)
![e-30.png](https://static.wixstatic.com/media/5f7f86_d5905e7e500e412fa681da3e2b028231~mv2.png/v1/fill/w_75,h_170,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-30.png)
![e-31.png](https://static.wixstatic.com/media/5f7f86_9eae7436f8e1454b9b03f24cd41f425e~mv2.png/v1/fill/w_75,h_170,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-31.png)
With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.
![e-21.png](https://static.wixstatic.com/media/5f7f86_e13d5ce6c45c40d986df1403f5710841~mv2.png/v1/fill/w_55,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-21.png)
![e-19.png](https://static.wixstatic.com/media/5f7f86_598ae26d174e4eb4a9e89c80aaf8dfb8~mv2.png/v1/fill/w_58,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-19.png)
![e-18.png](https://static.wixstatic.com/media/5f7f86_2052211f1e09402f89df89363cc6cb98~mv2.png/v1/fill/w_58,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-18.png)
![e-20.png](https://static.wixstatic.com/media/5f7f86_212f2beafaa3412ba012d8ff4f561504~mv2.png/v1/fill/w_58,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-20.png)
Online - smile signal sent
Smile or text option
Smile activated
Smile signal just sent
![e-17.png](https://static.wixstatic.com/media/5f7f86_d2fc111280264e1d8f5880105415005f~mv2.png/v1/crop/x_0,y_45,w_2592,h_376/fill/w_62,h_9,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-17.png)
![e-22.png](https://static.wixstatic.com/media/5f7f86_0accbc1dffa644f58a22c674fbd8983b~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-22.png)
![e-27.png](https://static.wixstatic.com/media/5f7f86_fa313d2ebc7c4a379673f519a6d21359~mv2_d_2595_2386_s_2.png/v1/crop/x_0,y_179,w_2595,h_2143/fill/w_49,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-27.png)
One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.
![e-16.png](https://static.wixstatic.com/media/5f7f86_2cf01802923d4ee998f7bd9cbc1d858a~mv2_d_1734_2162_s_2.png/v1/fill/w_62,h_77,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-16.png)
![e-25.png](https://static.wixstatic.com/media/5f7f86_96fd8264d00146e3ae83b042ccfbf6a9~mv2_d_3024_7567_s_4_2.png/v1/fill/w_55,h_137,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e-25.png)