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EME

Client

N

O

202

New York

Location

Adobe Suite

 

Sketch 

 

Basecamp

 

XD

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Amplitude

Branding

 

Visual Design UI

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User Experience UX 

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Positioning

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User  Research & Data

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Go to Market Strategy

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STRATEGY

TOOLS

DELIVERY

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An authentic rebrand and attracting a new audience.

USER FLOW

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The UI emphasizes the content of the EME live stream while employing the brand’s type and color options to create a beautiful, scholarly aesthetic, establish hierarchy and add flashes of bold drama into the design.

COLOR

The primary typeface for paragraphs and long-form content.

#F0376C

#442565

#663898

#9C7FBA

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#071F4E

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FONT

Typography

San Goth

Lato Light

02

Regular 

Medium

ICONS

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BRANDING

LOGO

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New Technology

Partnered with EME to design a groundbreaking digital ecosystem that had never been done before and employing new technology.

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With these new features in mind, we conducted rounds of testing to discover how to update the platform and improve the user experience.

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Online - smile signal sent

Smile or text option 

Smile activated

Smile signal just sent 

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One of the key elements in EME's website that sets it apart from the competition is the use of motion design through digital interactions.

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