DELIVERY
TOOLS
STRATEGY
Positioning
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User Research & Data
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Go to Market Strategy
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Branding
Visual Design UI
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User Experience UX
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Development
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Adobe Suite
Sketch
Basecamp
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Shopify
Client
N
O
145
LIVE INO
Location
New York
COLOR
#111EA4
#414141
#F0EFFE
FONT
Medium
Medium
Regular
Regular
Medium
Regular
02
02
03
03
04
05
Tahoma
abcdefghijklmnopqrstuvwxyz
ICONOGRAPHIC
With the ability to create prototypes across different screen sizes and devices, we are able to validate hypotheses prior to creative design and build
BRANDING
Although the target user-group is assumed to be technically-savvy, I still wanted the app to be something they could pick up and use immediately. Therefore, the user-interface leans heavily on established conventions that the users will already be extremely familiar with; swiping list items for extra options, recognizable chat dialogue, Google-style maps, and location-information.
The key element of the user-experience was to create a frictionless feeling of gliding through the content. Smooth, logical page transitions gave the appearance of forward-motion, and once into an article page, subsequent content was perpetually pre-loaded so the user never has to take a backward step into the listings.
USERFLOW
I focused on improving the navigation experience and the platform's usability to maximize the user experience.
