DELIVERY

TOOLS

STRATEGY

Positioning

User  Research & Data

Go to Market Strategy

Branding

 

Visual Design UI

User Experience UX 

Development 

Adobe Suite

 

Sketch 

 

Basecamp

Shopify

Client

N

O

145

LIVE INO

Location

New York

COLOR

#111EA4

#414141

#F0EFFE

FONT

Medium

Medium

Regular 

Regular 

Medium

Regular 

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02

03

03

04

05

Tahoma

abcdefghijklmnopqrstuvwxyz

ICONOGRAPHIC

With the ability to create prototypes across different screen sizes and devices, we are able to validate hypotheses prior to creative design and build

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BRANDING

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Although the target user-group is assumed to be technically-savvy, I still wanted the app to be something they could pick up and use immediately. Therefore, the user-interface leans heavily on established conventions that the users will already be extremely familiar with; swiping list items for extra options, recognizable chat dialogue, Google-style maps, and location-information.

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The key element of the user-experience was to create a frictionless feeling of gliding through the content. Smooth, logical page transitions gave the appearance of forward-motion, and once into an article page, subsequent content was perpetually pre-loaded so the user never has to take a backward step into the listings.

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USERFLOW

I focused on improving the navigation experience and the platform's usability to maximize the user experience.

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