User Research & Data
Go to Market Strategy
Visual Design UI
User Experience UX
Working closing with Know Leaf I wanted to ensure that the brand was consistent across all channels while executing an online sales strategy as part of the design of the new website to ensure that the growth targets could be achieved.
We used bright and bold colors
to really make the user feel like
their individual profile was not
only useful to get what you
really like but a work of art worth
The custom fonts, icon-set gives personality to all of the digital and print communications used by the brand.
We went through countless iterations of the logo at
different angles and with different font weights, to produce an identity which would be playful,
distinct and cohesive when seen in the Know Leaf
Responsive & Easy to use.