Adobe Suite
Sketch
Basecamp
XD
Positioning
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User Research & Data
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Go to Market Strategy
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Branding
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Visual Design UI
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User Experience UX
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TOOLS
STRATEGY
DELIVERY
N
O
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Client
KNOW LEAF
Location
Dubai
Working closing with Know Leaf I wanted to ensure that the brand was consistent across all channels while executing an online sales strategy as part of the design of the new website to ensure that the growth targets could be achieved.
COLOR
We used bright and bold colors
to really make the user feel like
their individual profile was not
only useful to get what you
really like but a work of art worth
sharing.
3c6938
234e45
9BCB6C
000000
FONT
The custom fonts, icon-set gives personality to all of the digital and print communications used by the brand.
Typography
Mark Scrypt
abcdefghijklmnopqrstuvwxyz
02
Regular
ICONS
Medium
BRANDING
LOGO
We went through countless iterations of the logo at
different angles and with different font weights, to produce an identity which would be playful,
distinct and cohesive when seen in the Know Leaf
Responsive & Easy to use.
